Build Lasting Relationships with a Customer Newsletter
Mailing a printed newsletter to your customers, clients and prospects is the perfect way to build and maintain relationships with them.
People buy from folks that they know, like and trust. An entertaining newsletter sent every month is the perfect way for prospects to get to know you and for your existing clients to be reminded that they made the right decision in hiring you.These are the primary reasons that so many businesses start publishing a newsletter. Unfortunately, too often the focus of a company newsletter changes over time — from what’s important to the customer to what’s fast and easy to write about so the newsletter can go out the door!
If you want your customers, clients and prospects to look forward to receiving your newsletter, you must stay focused on making your newsletter entertaining, educational, and informative. Too often, business owners start a newsletter with excitement and commitment, then find out just how much work producing a great newsletter on a consistent basis can be.
Creating entertaining, educational and
informative newsletters that build relationships
and help you sell your services is what I love to do.
A great newsletter…
- Can provide specialized information to your target audience so that you soon
become the accepted authority in your field… - Can market your products or services with a “soft sell” approach…
- Can create credibility and build your organization’s identity among your peers,
prospects, clients, employees and vendors.
Seen on a regular basis, your newsletter becomes a tool of introduction. When you make a sales call, your prospect already knows who you are, accepts you as the leader in your field, and willingly talks with you.
If you’re thinking about publishing a newsletter, remember these thoughts from Sarah White and John Woods, authors of Do-it-Yourself Advertising:
- Instead of making a blatant sales pitch, the newsletter delivers a blend of news, ideas and promos.
- Newsletters build credibility. Repetition builds awareness of your products and services. Your target group of customers and prospects is becoming more familiar with you, even if they never read more than a few lines of it.
- You have the luxury of more words. If your product or service requires a more complex sell, a newsletter may be a smooth way to deliver it.
- Newsletters have a distinct advantage over other types of direct mail — they’re not seen as junk mail.
- Published on a regular basis a newsletter is an informal, relaxed way to communicate. It’s there to remind customers that you’re around and reminds them about what you do. Publish at least quarterly. Customers and prospects will look forward to it, and it will be considered a consistent source of information.
- Determine how much time and money you’re willing to spend on your newsletter. Knowing this will help you determine how often you publish and how long it should be.
A newsletter can be a significant undertaking requiring a lot of work. And that’s where I come in. If you’ve been thinking about starting a newsletter, get in touch with me. We can chat about what you need and how I can help.
A newsletter can take many forms: 2 pages, 4 pages or more; 1 sheet folded in half; a postcard. It all depends on what you want to accomplish with your newsletter. I can help you decide which format would work best for you.
COMING SOON: Done-4-You Newsletters…. Professionally designed and edited and formatted, ready to personalize with your own name, business name, tagline, website, and contact information. Stay tuned.
If you’d like sample copies and more information about publishing your very own relationship-building newsletter designed to bring you more clients and help keep the ones you have, click here and complete the form at the bottom of the page. Thank you for your interest!