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Featured Post

Dress Up Your Image…

By Marty Marsh On June 6, 2010No Comments

Your marketing materials are your face to your marketplace when you can’t be there in person.

If you’re a Coach, Holistic Health Practitioner, Small Business Owner, Solo-Entrepreneur, or other Service Business Professional, you’ll find lots of ideas and help at this site to dress up your next marketing campaign or promotion.  Let Marty demonstrate how you can attract – and keep – more clients with creative, affordable, and fun marketing and promotional strategies. Learn more and get free samples of great marketing ideas and promotions.


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Making it up as we go along

By Marty Marsh On September 1, 2010 No Comments

I get lots of questions about my life on the road, and I thought today, since I’m at Burning Man on the ultimate vacation – which for me means I’m cut off entirely from the rest of the world; No internet; No email; Just pure heaven even if it’s likely hotter’n’hell right now – that I’d share with you a little bit about what it’s like to live on the road full-time in an RV and still manage a business and have a life. (I get lots of questions from curious folks.)

It can be tough sometimes, I must admit.

When I chose to live on the road full-time four years ago, I did it with the express intent that I would still operate my business just as I always had. It has been great fun but frankly I was not prepared for all the challenges.

I remember when we first got on the road we encountered a few problems with our RV itself — very frustrating things — and I was telling a group I belonged to about it, and someone said, “Well, it just goes to show that even when you’re living your dream that problems and challenges will still come up.”

I’ve had to remind myself of that many, many times in the last few years because I still encounter problems and challenges from time to time.

And I’m the kind of guy who likes things to run smoothly. I’m perfectly happy if I never have problems. So sometimes challenges are especially – well — challenging for me.

Probably the biggest hassle we have on the road while trying to manage my business is lousy – or complete lack of – cell service. I don’t care what those phone company advertisements lead you to believe, they do not provide coverage everywhere.

Surprisingly, the worst coverage of all for us has been in the northeast. Go figure. One of the most populous parts of the country and we keep running into crummy cell service. And if the cell isn’t working, then likely neither is our WiFi service since that is also cell-based.

For me, my business is totally online. I can’t have a store someplace since I’m constantly on the move. So I’m quite dependent on having the internet available to me when I need it.

I’m much better, however, at handling that kind of stress these days than I was four years ago. Back in the early days I’d get myself tied into a righteous knot when things didn’t go as planned. Now, I just go with the flow, and hope that everyone else involved with me will understand until I get back into an acceptable range.

The most common question I get asked is this: “What do you do about your mail?”

Thank goodness for the internet because it allows us to do everything important – like banking and bill paying – online. So actually getting our physical mail is not such a necessary thing.

In our case, though, we have it easy. Our mail goes to our son’s address in Seattle. When he gets a whole bunch of it, he bundles it all up and ships it off to us when we are in a place long enough to receive it.

Depending on where we are and what we’re doing, we get mail usually about every two weeks or so but have gone as long as six weeks without it.

For other folks living this way, they usually get their mail from a forwarding service or mailbox place, and then it gets forwarded to them when they get someplace long enough, too.

Another big challenge is figuring out time zones. I like my life best when in the Pacific time zone. So even though I was born and raised in Florida – and every single one of my family – from the youngest to the oldest – live only about a mile apart from each other in Florida – I really prefer west coast living.

I do spend a lot of time in Florida, however. I like to be with my mom and dad as much as possible especially as they age. (And I have some nieces and great nieces and great nephews that I’m pretty crazy about as well.)

I suppose my time zone challenge is probably no different than yours, really. If you have an online business, we all face that challenge. Personally, I just like getting things done early in the morning and when I’m in the west, everyone else in the country is usually already up and at it and I can deal with them early. I like that.

Most people seem to think too, that it must be expensive living on the road this way, but it really is not. We don’t spend any more on living expenses now than we did when we lived in a house. Our expenses now are just different, but not any more costly.

And I love that we “lightened our load.” Getting rid of our “stuff” was such a great thing to do. Now we are not tempted to buy souvenirs and stuff that takes up space. Except for books. Books are still a big challenge for us. The Kindle and iPad help, but we still love to read real, hold-in-your-hands books.

People will say to us that they would love to be living the life we are living and whenever I hear someone say that, I know there is a “but” coming in there somewhere.

And surprisingly (or not), the “but” is usually this: But… I can’t get rid of all my stuff. Not, I can’t afford it. Not, I have a job that prevents me from doing it. Nope. “I can’t get rid of my stuff.”

For us, that’s just about the best part!

We love not having a house to maintain somewhere – or that we have to depend on someone else to take of – and we don’t have stuff to manage, so it makes life easy-peasy, and we really love that.

We’ve had a fabulously fun summer – this summer of 2010 – and it will be one to remember for sure. It has been a bit stressful – okay, I admit it, a LOT stressful at times – trying to be a tourist, see all the sights, AND most importantly, be present at every moment – and still try to run a business.

I finally just had to put a number of projects on hold until the fall when I’ll get back to them with renewed purpose and vigor.

Or not.

I don’t know what will happen. I do know that after this week at Burning Man I’m just looking forward to slowing way down, getting back to Seattle, and regrouping. I have much in the works and I’m looking forward to sharing all of it with you.

We’re not sure what this next year will look like on the road. I do know that it is our intention to spend more time in the places we visit rather than be on the go all the time like we have been the last four years, but you know what?

It’s fun just making life up as we go along.

I’ve shared a bit of my life with you, now maybe you’ll share a bit of yours with me. I love hearing about what you’re doing. I’d be delighted with comments below or a private email to me. (Just remember, you won’t hear back from me until after I get back from Burning Man.)



You make them work too hard

By Marty Marsh On August 25, 2010 2 Comments

Wow! It certainly struck a nerve last week when I talked about that annoying marketing trick – and everyone agreed that it is indeed a “trick” – of leaving the price off the sales page for a program or a product.

But more so, people expressed their intense dislike of “long sales pages” even more than the pricing trick.

If you missed any of that discussion, you can find the article and the comments here: Annoying Marketing Trick

I hear all the time that people really dislike long sales pages and they usually just skip it all and scroll down to the bottom to see what the price is.

This usually happens when you already know someone, and are familiar with their products. Chances are, like it or not, you probably were hooked by the headline or the title of the product or program.

This proves the point that the headline and the title are absolutely essential to the success of anything you are selling online. Because, truth is, many people will NOT read your entire sales page.

Your attitude towards long sales copy vs. short copy kind of depends on which side of the fence you are on. As a consumer, I, too, am a little put off sometimes by long sales letters, but as a marketer I want to be able to tell the whole story. As a marketer, you’re going to want to tell the whole story, too.

Especially if your desire is to convince someone to attend your program or a live event, but equally so if you want them to buy your ebook or your coaching services.

The purpose of the sales page – whether long or short – is to present ALL of the information that a potential customer needs to make an informed buying decision ALL IN ONE PLACE.

If you recall from my article last week, the offending website for a live event required that you jump around from page to page to page to get all the information one would need to decide, and then they hid the price on a register page/order form.

It’s fine if you want to add multiple pages to your sales page – although they are totally unnecessary in most cases – so long as you still put all the information in ONE place so that people don’t have to work so hard.

It may sound rude to say, but people are lazy; especially in today’s wired world. We want our information and we want it now. We want it laid out before us so we can consume it, make a decision and move on. Fast!

It really is as simple as that.

I’ve never had anyone tell me that they refused to buy something they really wanted because the sales page was too long.

If you are truly interested in something because of a clever and enticing headline or title, you’ll do what most folks do, which is to skip all the parts you aren’t interested in reading – or feel no real need to do so – and get right to the price and the order form.

Your customers are going to do the same thing. So don’t be afraid to include everything you believe your potential customers need to make a decision to buy from you because you’re afraid they’ll be put off by a long sales page (just because you say YOU are).

And remember, there are those folks who WILL read every single word of a sales page, print it out, and compare what you said there with whatever it is they buy from you. Such is the life of the online entrepreneur.

So I’ll just invite you to reconsider your thinking about the long sales page when you are trying to sell something.

Above all else, make it easy-easy-easy for the customer to buy from you. If it’s too hard, they simply go to the next guy.

And, please, please, please! Don’t hide the price or force someone to click through to an order page to find out what it is.

Now that REALLY makes people mad!

So, what are your thoughts on this? Use the comment section below to speak your mind.



Gifting yourself

By Marty Marsh On August 20, 2010 No Comments

I’m going to Burning Man in just a few days. (If you don’t know what Burning Man is, click on those words back there and find out.)

Most people who DO know what Burning Man is think I’m nuts. They’ve never been there themselves, mind you, but they still think I’m nuts. I don’t think I am, and the video below sums up quite nicely what I expect to find at Burning Man besides sand in my crack and dust up my nose.

“Gifting” – by Halcyon from Belief Buffet on Vimeo.

Of course, in my book, this is what life — and especially business — is all about. Gifting. I try to practice it in my own life and in my own business, which is one of the reasons I love being self-employed so much: I get to do what I want. And that includes gifting.

If you’ve been to Burning Man before, I would love to hear about your experiences.

And if you have thoughts about gifting, share them here, too.



Using Daily Ritual for Life Balance

By Marty Marsh On August 19, 2010 4 Comments

My friends Alan Hickman and Jan Stringer turned me on to this video today and I thought you might enjoy and benefit from it.

Like Vishen Lakhiani suggests in this video, I find that certain ritual practices in my life help keep me on a more even keel. The trick, when I find myself in a place of feeling crummy, is to remember to engage the practices!

Enjoy the video and then let me know what you think — or what rituals you practice — in the comment section below.



Annoying marketing trick…

By Marty Marsh On August 17, 2010 10 Comments

A friend of mine got all excited about going to an event coming up this fall after reading the “sales” page for it, and then got so annoyed with what he described as a “marketing trick” that now he won’t even consider going.

And this is an event being put on by someone he really likes and respects.

He asked me to read the page myself to see if I could figure out what he was talking about – and I guessed correctly.

The trick: There was no mention of the price for the event. You had to click through to the registration order form to find out what the event was going to cost.

Trick or not, the truth is, the person who owns the site and is the sponsor of this event lost a huge opportunity for being able to generate a lot more jazz and excitement for this event, because if you DO bother to click through to the register order form, you find three fabulous options for attending.

They missed a great opportunity to sell those options to their site visitors by hiding them on an order form.

The problem is that many folks are too afraid of clicking on that button that says “REGISTER” for fear that if they do, they’ve just made a commitment!

And unless you are willing to spend a lot of time clicking around on this site you have no way of knowing whether your registration might include the hotel or if that is extra or what you’d have to do to make a reservation in the first place.

In short, whoever put the site together has made it way too much work to get a full understanding of what is being offered by making you jump around from page to page, and even then, you’re left with way too many questions.

I know many of you tell me that you get so annoyed at long sales pages, but this is a great example of a case where a sales page (of any length) would be a great idea if it covered all the details and options – including the price – all in one place.

The bottom line: Don’t make it hard for people to get the information they need to make an informed decision about anything you’re offering – whether for a free special report you’ve written – or for something you’re selling.

And if you’re selling something, for heaven’s sake, include the price of it on your sales page. Sheesh! (A SIDE NOTE: I just heard from the owner of this site and she said that that practice annoys her, too, and that she will get it fixed. She hadn’t noticed it before. And this is another lesson. When we let others create something for us we need to make doubly sure that whatever they write or do reflects our own way of thinking and doing business. Our own business values, if you will.)

So, what do you think? Is leaving the price off of a sales page a marketing “trick” or do you think it’s a good marketing practice? Tell me what you think.

Plus, any other comments you’d like to make about the issues I’ve raised here are also welcome.



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